A first page position in Google has been considered for a long time as one of the holy grails for site owners, advertisers, or marketers. If you’re reading this, you will probably know that the Search Engine Optimization is one of the main methods marketers can utilize in the everlasting quest for an improved page position. Successful SEO campaigns are executed by focusing on a variety of variables such as content development, site keywords, review of site structure and content.
While it is still possible for a site to rank first on a page, the Google Search Engine Results Pages (SERPs) often include paid advertisements (identified by the heading “Ads related to”) which appear in the most valuable places on the page, listed above all organic search results. Nevertheless capturing the first organic spot still holds large value to advertisers and publishers – but how much? How different is the value provided by the third spot as opposed to the first?
Recent data reported by an online advertising network provides deeper insight into the relationship between search engine page position, user engagement, and the corresponding level of traffic driven to these sites.
Regardless of the presence of paid advertisements on the SERP, the top organic result captures the largest share of impressions on Google’s first page of results, with the second result capturing significantly less, and so on.