By doing a keyword research, you are able to find what people are searching for on the web, as well as how often they do so – particularly on Google. This is important in marketing because you’ll find out how much advertisers are willing to pay for the given keyword. This is an essential step in search engine optimization (SEO), and is a must-know for every online entrepreneur today.
What Do You Get from Keyword Research?
Keyword research lets you get a better idea of the most searched for interests within a given time frame. So, if you are going to build a new website, create a new webpage, or write a new article, then knowing these keywords can determine the path you’re going to take. Use these keywords wisely. For instance, if you pick keywords that virtually nobody is searching for, chances are you won’t get views at all.
In a nutshell, here are the benefits of keyword research:
- You find out which keywords direct people towards your site.
- You learn the best way to address your target audience’s search queries.
- You can focus on one (or a few) keywords, which increases your web traffic.
Keyword research helps you get more people to your site, and can also turn those visits into revenue. Millions of users search the web every day for different keywords. Knowing which ones to use can turn your site into a goldmine.
Using the Keyword Planner from Google
Google’s Keyword Planner can be used for free. It shows the search keywords that users enter, and tells you the frequency at which they have been searched for in a month. This data comes from users searching on Google. You can look for any keyword or phrase and you can instantly get the relevant information.
You could also type in the search term or keyword that you think users enter to find a relevant webpage, and then click on the appropriate button. There is a corresponding link to the Keyword Planner to ensure that the keyword is utilized for online searching. This keyword is the one indexed by Google (and other search engines). Other items that are indexed include your page title, menu title, and web content.
What This Means for You
You can enjoy all of the benefits mentioned above for free using the Keyword Planner. The only thing that you have to do is to register an account (for free) on Google’s AdWords program. In this program, you can find a section which offers a walkthrough on the registration process, as well as a user-friendly manual on how to use the Keyword Planner.
By focusing your content to revolve around a significant keyword (which you have seen to have had high numbers of searches recently from users), then you can increase your chances of getting more visits to your site. This can later on lead to higher revenue and return business from your customers. After all, this is the main goal of all marketing and SEO efforts.