What are the major SEO changes in 2013?

September 9, 2013

Ever since the internet took birth, the entire world has changed. We have even noticed changes in different fields of life. Even the offline world is also not free from the impact of the internet. And a crucial aspect of this change is because of marketing. A new dimension in the online world has taken shape and that is Product marketing. Many companies are dependent on online marketing to sell their products. However, certain changes have taken place in the process of online marketing in 2013 and these changes are as follows:

Link Your Website to Other Sites Properly: You should be able to interlink your website to the other websites properly in order to attract traffic. You should take adequate precautions of not linking any low-quality website with your site.

Importance of the Quality of Content: You also need to pay close attention to the quality of the content on your website. This is because the people will be visiting your website after searching for a proper answer. It will be the proper form of keywords which will be able to guide them to your website. It is for this reason that the content on your site should be able to provide a proper answer to the questions of the visitors. Such a step will undoubtedly ensure that your page ranks high on the results of the search engines.

Increased Importance of Content: In SEO, content has always played a major role but never has it been as important as of now. The many different types of search engines are focusing on the process of attracting high-quality content. Such a step has shifted the onus more on the quality of the content, than on the quantity. So the content which you write for your website needs to have a smart language and it should also be free from all kinds of flab so as to avail of a higher rank in the search engine results.

An Excellently Designed Site With Proper Navigation Facilities: The next change is that the design of your website will play a crucial part in the process of on-site SEO in 2013. It should therefore have a layout which should be proper. When a visitor visits your website they should not be facing any kinds of problems while they are searching for the contents and you can avoid this problem by having a proper navigation system.

With such major changes in place, on-site SEO is likely to play a major role in enhancing the rank of your website in 2013.

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