Can the use of Google Authorship improve my Rankings?

December 5, 2014

If you have owned a business for an extended period of time, you are aware of how important it once was to have your business listed in the Yellow Pages. With the popularity and prevalence of the internet in today’s society, the Yellow Pages is a thing of the past and now it’s all about Google. Owning a website is one of the most important aspects of having a successful business and with the help of search engines, you can attract more customers to your business than ever before. With that being said, one important component of gathering more interest is Google authorship.

Understanding Search Engine Optimization

Before you can take advantage of the benefits associated with Google authorship, you must first understand search engine optimization. Essentially, when you create a website, there will be a link to your website from popular search engines such as Google. It is important to consider SEO as it helps to bring your link to the very first page of search engines, increasing the chance of people clicking on your link versus others. This is where Google authorship comes into play as it allows you to connect and promote your content on search engine result pages.

What is Google Authorship?

Google authorship is essentially the credit that you receive for creating a website that is shown on search engine result pages. In layman’s terms, it is the byline and photo that users will see when your link appears on search engine result pages. It will show information about the profile of the author, their full name, and the number of Google+ circles that they belong to.
The use of this program helps Google to verify the connection between an author and their content to ensure that it is human developed content that is above standard and this this where it begins to help improve your search engine ranking.

Genuine, Unique, and Informative Information

The first thing to consider when you are looking to increase your search engine ranking is to make sure that your content is of the highest quality as Google bases the majority of its rankings based on unique content. With the help of Google authorship being able to make the valuable connection between content and content creator, it essentially shows that the information on your website is valuable to readers and it isn’t generic computer generated text.

With the help of Google authorship, search engines can easily generate more traffic to your website.

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