The Correlation between SEO and Website Design

April 28, 2017

Websites are the center of the digital marketing world. To gain attention, organic searches – the largest traffic source of websites – must be conquered. However, businesses disregard SEO until the website is designed, resulting to the lack of front for digital marketing. The website might be good, but without digital marketing and SEO, it’s useless. It’s a waste of money and time. Bowler Hat shared a guide on website design planning and SEO. It covers much about integrating SEO in the process of planning the website’s design. This article will discuss the things you have to do for your site, and the common mistakes that businesses commit that you must avoid.

Technically, SEO cannot be integrated in an existing website. It must be applied at the early stages of developing the website, where it can be carefully planned. Do not make the mistake of thinking about it last – when you realize that there is no traffic in your site. You won’t reach your digital marketing goals. If you think your site has an unstable digital marketing plan, then focus on that first.
 

Fundamentals

Here are a few fundamental elements that optimize the website design process.

1. Domains

Ensure that the domain you use relates to the objectives of the website. It is important to check if all the subdomains and variations point to your website.

2. Hosting

The hosting of the site is extremely important. Users do not appreciate slow-loading websites. Set up your website where your target audience is. Also, be specific in your site’s platforms.

3. Content Management System

The CMS you link to your business affects your success. WordPress is an excellent example, but there are others. Also make sure to choose the right CMS for your situation.
 

Crawling & Accessibility

You have to think about a search engine that can crawl your website and analyze its objectives. Here are a few things you should consider.

1. Indexation

Your website’s content must be readable for the search engine to understand it. Meaning, the content must be mostly texts. You may put other types of media, but make sure to maximize the texts.

2. Link Structure

Your site’s primary navigation, directives of search engine and other tools can help your website be crawled by the search engine. Your site must also have internal links, which the search engine would crawl.
 

Structuring the Site and Information Architecture

In structuring your website, think of it as a filing cabinet. The site’s major parts are the cabinet’s drawers. The subparts of the site are the folders inside the drawers. The pages of the site are the documents inside the folders.
 

URLs

The website’s URLs must indicate the content of the page. For example:

www.forexample.com

www.forexample.com/example

www.forexample.com/example/example01
 

Navigation

A website’s navigation is essential too. It makes the website solid and well-structured. However, it is not simply the website’s menu placed at the top portion of your website. Rather, it is similar to a signpost. Users need signposts in your website to guide them. Once you get it all done, then your website is good to go! Your website will now be experiencing traffic because of SEO and good structuring and architecture.

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