Google Penguin 3.0: What needs to be paid Attention to?

December 11, 2014

The main purpose of Google Penguin 3.0 is to ensure that there is a limited amount of spam that is shown on search engine result pages. This provides a better user experience and ensures that searchers receive interesting and informative content that is related to what they had searched for. With that being said, for many companies who had relied on computer generated content, it can be difficult to achieve higher search engine rankings to acquire higher levels of traffic. This guide will help you to understand Google Penguin 3.0 and how to avoid suffering from a penalty based on your content.

Avoiding Spam-Related Links

The first things that the update is built to target are links that may lead searchers to spam. Google has been trying to work on reducing the amount of spammy links on the internet, but with the use of this update, companies are forced to clean up their sites and make sure that their content is informative and unique. With that being said, it is important that you consider all of the links and backlinks on your site to make sure that they are legitimate.

Backlink Identification

As previously mentioned, it is important to not only pay attention to the backlinks that you have on your site but the backlinks that other sites have pertaining to your site. Google Penguin 3.0 gives websites a penalty depending on the quality of their backlinks. With the implementation of the new backlink identification tool, it identifies all of the sites that are linked to other websites. If the backlinks are seen as illegitimate, they will either be removed or need to be removed in order to improve the search engine ranking of the website.

English Queries and Non-English Queries

Another thing to take into consideration is that the majority of benefits rolled out by Google Penguin 3.0 pertain to English queries, though they may also apply to non-English queries. With that being said, to avoid penalty it is important that all website owners take the new update into consideration to ensure that their content is above standard. Otherwise you could find yourself spending hours cleaning up your website and hoping that the search engine ranking of your site improves.

Google Penguin 3.0 is a useful tool for searchers and it will help to improve the overall quality of websites on the internet. As a website owner, ensure that your site meets industry standard otherwise you could find yourself suffering from incurring a penalty.

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