The Influence of Social Media Votes on SEO

October 31, 2014

Are you currently working on your businesses online or social media marketing campaign? If so, then you might want to consider the effect of social media votes on SEO. Both SEO and social media are must haves for any sort of online marketing. Here, we will tell you more about what social media votes are. We will also look at how large search engines, like Google, interpret social media votes. Lastly, we will tell you about the SEO implications for social media votes of all kinds.

What are Social Media Votes?

Social media votes are not votes at all. Instead, votes are actually just another term for links. When you have a social media page, the content there is really all about votes. For instance, your customers “vote” by deciding to like and share you. They may even “vote,” by recommending you to friends, clicking on your ad, or over to your webpage. These social media votes now mean quite a bit to search engines like Google when it comes to ranking pages. It goes without saying, though, that you cannot take advantage of these votes unless you are already active on social media.

How Google Reads Social Media Votes

Google has been using “votes,” or links for a long time to decide page ranking. But several developments of ways to cheat the system (inserting dummy links, overusing keywords, etc.) have made them change how they count votes in recent years. The addition of social media votes to overall page ranking is a fairly new development. But those “votes,” that come from social media pages can be trusted for the most part. This is because social media is much more difficult to falsify than either an actual webpage, link, keyword, or text.

SEO Implications

So what are the SEO implications of search engines like Google counting social media votes? Clearly, you must be active on social media pages. Just being active on such pages can allow you to boost your SEO and page ranking. You must also be sure to link your homepage and social media sites to one another. Also think about linking things like your blog, YouTube channel, and homepage to your social media pages. Doing so can get you more social media votes in the eyes of Google, which means you can rise above your competition when it comes to overall page ranking.

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