SEO is used as a major part of the online marketing campaign for the companies to increase their visibility online. Using SEO techniques, one can improve the ranking of a website that can help the company to be features in the top most search result. This is important because majority of the users don’t bother to go to the second page of the search result, hence it makes sense for the company to be featured on the first page of the search result to increase its visibility online which can be translated into creating a brand image for the company and also into increased online sales. Anyone who knows how SEO works, understands how complicated the entire process can be. IT also includes off-page and on-page indexing and a lot of factors go into doing it.
Keywords: The most crucial factor on which the success of the SEO campaign single-handedly depends is selecting the most appropriate keyword. The search engines use the keywords to compare with the string of words in the article. Hence, it is very important to select the correct keyword used for optimization of the article.
Keyword Density: The second most important factor for on-page SEO is the density of keywords used in the articles. It is important to use the keywords in relevant place so that their placement in the article does not seem artificial. The keyword density is calculated in terms of percentage. The primary keywords can be used upto 5% to 7% while the secondary keywords can be used for 1% to 2% of the total words. If the keywords are used for more number of times the search engines reject the articles and can even ban the website from search results.
Content: The relevancy of the content of the articles to the search result is significantly important from SEO’s point of view because one has to understand that the search results are meant for the benefit of the users, not for the companies trying to sell their products by manipulating with the search algorithms.
Title: Once the keyword is selected, it is important to use the keyword in the title page since it is more valuable to use the keyword in the title than in the article itself since the title will be visible in the browser window.
Meta-description: Meta-description is the small description about the website that is featured below the link of the website in the search result. The more attractive the description, higher the chances of users visiting the website.