What’s the right Keyword Density in order to get a high Google Ranking?

December 13, 2013

For years, people have been talking about keyword density when it comes to improving search engine rankings of webpages. Here, we will look at what keyword density is, as well as the right keyword density to get you more visits to your webpage (or if that is even possible). You might just be surprised at the answers. Hopefully, this article will help you to design better webpages, make better blog posts, and more through using the right keyword density.

What the Numbers Say

Keyword density is the number of times a keyword appears on your webpage, divided by the total number of words that appear on the page itself. Numbers tell us that there is a right keyword density to aim for when it comes to keyword density on your website. By all recommendations, this seems to be between 1 and 3 percent keyword density. This means that you do not want to super cram your webpage full of keywords, nor do you want to leave them out entirely. Instead, being sure you have this right keyword density will help to improve your ranking (marginally) on search engine results.

Aim for Natural

Most of all, these days, it is more important to write naturally sounding, compelling articles, websites, and blogs than it is to cram them full of keywords. Experts at Google recommend this approach, and it seems to be working for most who have stuck by it. Writing and posting interesting and helpful content is what will get users to return to your site, no tricking them into clicking on a page that does not help because of high keyword density. As mentioned above, keyword density can only really help you, marginally, to improve your overall search ranking.

Other Tactics

There are other tactics to help improve your website’s rankings on search engines. Think about using powerful combinations of keywords, not just one specific one. You may also want to boost your social media presence, as some search engines take into account things like likes, comments, and shares on networks such as Facebook. One way to check how many keywords you have used before you post anything is to check the density using a tool such as WordPress. Lastly, think about adding interesting content like photos, videos, and surveys in order to make your overall website content more compelling.

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