Having a website is only effective to market your business if it is seen by online users. This means that you have to implement SEO strategies into the overall design of your website to gain visibility online and rank high within search engines. Search engine including Google, Yahoo and Bing are more likely to notice your website if you stay up-to-date with the latest SEO trends. SEO is constantly evolving and is different from year to year. This means that you need to learn about the SEO trends and changes for the upcoming year.
Become More Technical
It seems as though SEO trends for 2015 will become more technical in approach. All the more technical components of online marketing will drive SEO for the upcoming year. This means that SEO strategies including keyword research, meta tags and indexing will be extremely important. If you let some of the technical aspects of SEO fall by the wayside in the last year, you need to start updating your website or blog with this trend in mind.
There has been a mobile trend in SEO for many years, but by 2015, it will no longer be optional. If your website is not search engine optimized to be mobile friendly, it will likely fail. More and more online users are using mobile devices to access the internet. This means that you must concentrate on SEO techniques that make your site more mobile. Mobile SEO is a change that you have to make if you want your website to be successful.
In the past, SEO was centered on link building, but this will likely be replaced by brand mentions and citations in 2015. Google is now making distinctions between express links and implied links. Since link building has been misused over the years, now search engines are putting an emphasis on brand mentions and citations. These are less likely to be manipulated or misused, which means that they will be essential to gaining higher recognition online. Past SEO link building strategies will not work in 2015.
What Social Sites Matter?
Google has given up with trying to promote Google+ and now the social sites that matter in 2015 are simply Facebook and Twitter. These are the two social sites that you need to concentrate on implementing SEO techniques onto.