Does Google Rank Websites With Actual Blog Content Higher?

April 18, 2015

The short answer is: Yes, Google ranks websites with actual blog content higher than other sites that don’t.

Why Is This So?

The reason is that, in terms of ensuring that a site gains loyal visitors as well as draws in new viewers, having good content is still the best way to go. Other websites may bank on aggressive strategies in link-building, but a website’s chances of ranking high still depends on the content it is able to deliver.

The Significance of Good Content

A big amount is needed when a website owner invests in the creation of great content, but the results he gains from it more than pays for the cost. Multiple search engines appreciate good content, and so do the website visitors. In fact, their appreciation will lead them to sharing your content to different social media sites, which helps to attract even more viewers. The key is to take things slowly — the creation of high quality blog posts should be the first priority, after which a wide array of media can be utilized to enhance existing and additional content as the number of viewers increases.

Good Content Needs Backup, Too

Google puts great importance on the quality of content available in websites, but other factors are considered as well when these sites are being ranked. The presence of strong internal links, word count, the number of images, and speed of page loading are also taken into consideration. A website owner is on the right path to high ranking if he always showcases good content, is consistent in gaining credible backlinks, and puts in the effort to add videos and images to his site, especially if he has legitimate social shares to wrap it all up.

Concrete Steps in Making Blog Content Do Its Job

Put In the Time. Great content is created when enough time is dedicated to it.

Human Readers First, Search Engines Second. A website owner should write his blog posts with his audience in mind; what the search engines will think should only be a second priority. The result of following this rule is beneficial in two ways. For one, search engines will realize the quality of work put into creating high quality content anyway because of its ability to engage viewers and offer them new, useful information. For another, website visitors help bring in more traffic and generate backlinks because they love reading the blog posts that speak directly to them.

Word Count Still Counts. Viewers of websites usually don’t have much time reading online content. This does not equate providing them anything other than high quality and substantial blog posts. The aim should be to write a minimum of 250 words per page — this allows the website owner to complement his keywords with a higher number of related terms while enriching the content he creates.

Make It Unique. Good content is great, but care should be taken to make sure each post is unique from other posts within and outside the website.

What It All Boils Down To

Being able to supply relevant and useful information to readers is the whole point of Google in ranking websites, and it makes use of a number of tools to gauge which websites deserve high rankings or not. Ultimately, what any website owner can hope for is to create informative and engaging content that can provide answers to people’s questions.

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