Eager to failproof your SEO content strategies? This comprehensive tool review will provide you with the opportunity to learn the data type desired as well as the most appropriate tool to use. Full set of tools will be necessary for every SEO to support regular workflow. Content tools provide us support to locate crucial areas to optimize contents similar to technical SEO tools which assist to locate crucial areas to optimize technical aspects.
To enhance workflow, it is important to select the most appropriate tool, which again depends upon how data is planned to be used. The initial step with regards to content optimization is to be aware of the available opportunities. However, prior to executing this opportunity, it is equally important to know about the second vital step, which is to understand better the context.
The article will provide you with complete answer to the question, “What data type is necessary?” and top tools for sourcing this data. Valuable data can be derived from such tools to evaluate opportunity level available.
- – AWR (Advanced Web Rankings): SERP visibility & voice share.
- – BrightEdge Data Cube: Competitor analysis, keyword research and SERP feature.
- – Keyword Planner: Keyword research
- – SEMrush: Detailed, quick organic overview
- – BuzzSumo: Trending questions, social topics including relevant contents.
- – Google Trends: Locate trends & get to know search behavior shifts.
- – Ahrefs: Highly competent content gap. To strengthen insights, such resources offer supporting evidences.
- – Think with Google: Data points and market research insights
- – eMarketer: Media trends might explain performance fluctuations resulting from non-organic factors or impact organic search results.
- – Mintel: Industry & consumer insights
What data type is desired?
It is perhaps a rudimentary question which you need to be aware about. At times, it can be real tricky to know what data type will be necessary. In case, reason is not properly evaluated as to what data type is desired, then you are likely to waste your precious time in the search without actually realizing about it.
Prior to getting hold of a worthless tool after spending several precious hours, it will be wise to know what your needs are. Ask yourself the following questions and get to know the correct answers:
Is there required Discovery Data?
In a particular landscape, it evaluates areas of opportunities through competitive analysis, site performance indicators and keyword research. You should start here if you are eager to diagnose site performance, locate target terms, evaluate competitive space or learn about specific focus area.
Is there required Supporting Data?
Supporting data helps to strengthen insights identified by offering additional context in discovery data, target audience or landscape evidence. You may perhaps be interested to know about dynamics such as reasons for dipping of performance metrics at odd times, shift evidence in traffic patterns, use of unusual or unexpected search topics or terms, other environmental factors or evidence of traffic pattern shifts. Such factors could have contributed towards website performance. To quench your thirst for knowledge, start here.
On identifying the data type desired and learning where to look, you can source it easily.
10 crucial content resources necessary in today’s SEO contents
Tools to discover
Whatever you indulge in, there is something or other to discover. You may have ready a solid toolset to use daily. There will be necessary use of discover data prior to content strategy development to better understand available opportunities and competitive landscape.
1. BrightEdge Data Cube:
Key tool Value: Competitor analysis, bulk keyword research & SERP feature analysis. You are unsure about the content aspect interested to delve into. The best available solution is BrightEdge Data Cube. It is a comprehensive and commonly used tool for SERP (search engine results page) feature evaluation, competitor analysis and keyword research.
Relevant URL will be essential to initiate your discovery process. You are recommended to check a close competitor’s or even your own. You will be able to have clear view of keyword rankings with time, SERP feature prevalence, content opportunities and page level performance data, on plugging-in selected domain. With SERP constantly changing, you need to keep tab of your site as well as that of your competitors’ rankings in the SERP in different locations.
Content Strategies tab is perhaps an important feature offered by Data Cube. Keyword historic performance is reported by Content Strategies tab for organic SERP features of different types like People Also Ask, quick answers and images. You can analyze competitors’ universal performance to explore competitive opportunities.
2. AWR (Advanced Web Ranking):
Key tool value: SERP visibility & Share of Voice
To voice share, AWR provides completely new meaning through its ablates and schedules timely SERP crawls for search engines, for different gadgets and from varying locations. With AWR, you can measure easily content change impacts over time. AWR also helps to schedule regular SERP crawls and establish keyword groups tomonitor changes noticed in ranking for set term list.
Automated monitoring allows greater focus on various other projects as well as to measure voice change share for established keyword groups.
AWR is said not to limit to measuring website ranking changes. It is also possible to measure SERP visibility and establish competitors in platform for specified keyword group across different competing sites. This in turn will help you to view your performance against your competitors in this particular space.
Key tool value: Comprehensive, quick, organic overview for performance, keyword research and competition. It also is considered to be a one stop solution to analyze performance, allowing you to compare with your competitors.
If you desire site’s competitive positioning of high level or quick competitor comparison, then your initial task involves placing domain within SEMrush.
Summary tab is offered in Domain Overview in Organic Search Section, considered to be valuable to derive high level, quick view of overall site performance in overarching landscape.
There is dedicated API tab within summary tab for every section. It allows digging much deeper within such high level insights, effortlessly and quickly.
Keyword Gap toolkit is the 2nd commonly availed SEMrush feature. Within a competitive landscape, it helps to review quickly opportunity keywords.
Features at a glance include the following:
- – Position filters
- – Device types
- – Weakest keyword areas
- – Competitor overlap
- – Competitor comparisons
- – Search volume
- – Terms to exclude / include
The last is Keyword Magic toolkit. Not much useful things can be stated about this tool. If you need quick insights, then SEMrush is the right place and Keyword Magic tool is quite useful.
Keyword by Volume table / Number is regarded to be the largest time saver. With this, you can identify most frequent used terms effortlessly with variations in targeted, specific landscape. This in turn is sure to assist you to avail such high value opportunities.
Keyword Difficulty Metric is another popular feature available, providing quick, easy evaluation of how easy or tough performance can be enhanced for a particular query.
4. Keyword Planner
Key tool value: Keyword research
When keyword research is concerned, Keyword Planner is considered to be a real game changer. But you need to have active & valid Google Ads account. API does offer plenty of opportunities and hence, loved by many. It takes care of cleanup related tasks associated with keyword research. API for instance, groups similar terms for average single monthly volume to encompass similar terms, like plurals.
Other tools generally retain ungrouped keywords, thus inflating up total search-volume metrics. This in turn can be tough to clean post export. Topical keyword research can be narrowed or broadened with API and also accounted for branded terms.
Supporting content workflows is another crucial feature, where search volume of twelve months is offered by exported data besides monthly average search volume. It is essential to better understand content planning seasonality aspect. You do need to have a Keyword Planner. It is indeed an SEO’s dream and for paid teams, much more than ad planning tool.
Key tool value: Competitive content gap
Traditionally, Ahref offers backlink audit capabilities, including competitive, quick content gap analysis. This tool allows you to analyze keywords ranked by your competitors and something avoided by you. Using this tool will provide you with an opportunity to learn where gaps may exist in contents published on your site.
The tool offers one great feature which is to perform specific or broad content gaps, as desired, based upon competitor selection. Competitor subfolder can be evaluated instead of the whole domain if specialized content gap is desired.
Also, Content Gap filters of Ahrefs can be leveraged upon to identify long tailed and specialized keywords targeted by your site. This is achieved by adjusting word count ranges and search volume for competitive keywords.
Tools to support insights
The world is evolving fast with time, influencing how searchers use search bar tools. To know better what content is likely to resonate the most, it is important to leverage insights which discusses on what influences searchers’ actions external of SERP.
6. Google Trends
Key tool insight: Search behavior shifts and search trend identification.
Google Trends support discovery insights and is among the top industry resources. It is considered to be a deep dive and commonly used quick check platform to learn user’s search interest fluctuations as well as to identify landscape trends. It is free to use. Initially, Google API Trends may seem surface level. Few hidden opportunities can be revealed if used fully.
For instance, if any of the above mentioned tools are used to avail opportunities for better ranking in video search, getting from YouTube Search supporting trend data is quite easy. At Google Trends API, modify search type.
Few other modifiable elements include ‘category’, timeframe and region. With Google Trends, you derive greater flexibility to understand high interest and low interest periods relevant to specific timeframe. On the chart, interest is trended relevant to highest point for given time period and region. Measuring marketing campaign effectiveness and understanding brand awareness is a common Google Trend case usage to increase user awareness and spark interest in them. Identify peaks correlating campaign push dates to evaluate initiative time period. This in turn helps to analyze ineffectiveness or effectiveness of the initiative taken.
In Google Trends API, two useful features availed are ‘related queries’ and ‘related topics’. Such modules offer better insight of the other interest areas within the given topic apart from specific search term source. You can explore Google Trends data to find out various creative ways to use this tool to your advantage.
Key tool insight: Related contents, trending questions and social topics.
Learning about viral events and trending topics can help to interpret better quantitative search data as well as to shape content strategies better. Hence, by homing to social media, considered to be a trendy worthy medium, it is possible to diversify research.
With BuzzSumo, you can easily navigate chosen topic of interest from various perspectives. It allows better identification of what relevant topics, content types and messaging can resonate with users.
You can source ideas on any given topic with Discover feature. It also offers questions relevant to search term.
API helps to conduct researches using subreddit threads apart from keywords to help with further analysis.
Key tool insight: Industry & Consumer insights.
This market research firm publishes industry insights, trends and reports. You can leverage it to learn your target audience and landscape as well as to come up with better content marketing strategies. For landscape analysis, you can layer it up with additional data by using Mintel’s reports. This helps to have an in-depth industry knowledge and search environment.
Mintel analysis data, enhances its reports by providing charts and data points relevant to the market. It is achieved by data to come up with tangible industry and consumer insights. It also provides variety of reports with complete breakup of data that highlights key trends, consumer and market highlights.
You can filter reports with Mintel’s platform based upon ‘trend drivers’ and consumer demographics or consumer behavior and their core influences. With such report filters, you can identify consumer insights which are aligned with the target audience for offering additional context to develop integrated content strategies. This in turn provides coverage to bases, while taking holistic steps towards marketing efforts.
Key tool insight: Media trends might explain performance fluctuations that result from non-organic factors or impact organic search. This industry research publisher offers better insight to provide assistance to brands to carry out business in the highly competitive digital world.
Organic search industry requires better and in-depth understanding of the digital world. Several factors need to be taken into consideration which may affect performance, including external organic channel to make complete sense in performance fluctuations. It also predicts future trends.
Insights related to holiday season are perhaps the most prominent use for eMarketer tool. During holidays, search made is quite crazy. For brands, some stressful times include Cyber Monday & Black Friday. For agencies, it is found to be even more stressful.
The extended weekend does witness buying craze. During this time, eMarketer manages to publish industry predictions and search behaviors in media. They are then followed up to find out performance of the landscape against such predictions. To understand better performance or support recommendations during increased attention times on different media channels, it is considered to be an easy reference.
10. Think with Google
Key tool insight: Market data points and research insights
It is a popularly used market research tool. There are published new reports every now and then, thus offering plenty of fresh insights for further review. Reports derived in this feature are availed from multiple marketing channels and industries. Hence, with its data, it becomes much easier to come up with an effective and highly integrated strategy.
In this repository, no shortage can be noticed pertaining to insights, and hence, it enjoys special recommendation. In case, you want to know how to start the correct way, then use search feature to research a topic relevant to the project in hand.
This way, results can be filtered easily to identify those which fit best your specific needs and supports discovery data. Individual data points and full reports are offered by its search functionality features, thus catering to quick, in-depth research and high level data requirements.
It is indeed an ineffective and unwise decision to depend upon a single approach or tool for mobile usability insights, site latency or crawling. Similarly, restricting to couple of content research tools is likely to limit severely your content strategy effectiveness.
Choosing the most appropriate tools can help optimize SEO content much effectively and efficiently. It also will help you to use, access and identify data necessary to understand contents present within and evaluate your available opportunities to carry out your content strategy and achieve astounding results.
Hence, every tool mentioned above does come with its own strengths and can drive optimization. It will also fit perfectly your circumstances and identify correct combinations.