If you want to get and maintain high rankings for the year 2017 and after, avoid committing the following SEO booboos: 1. Depending on great content to get you to rank well Great content works great with SEO. However, it is not a substitute for SEO. Content marketing does not automatically mean high rankings. It […]
The elements of SEO are always changing. Search engines alter their algorithms to improve the accuracy of their search results. Now that a new year has started, let’s discuss the SEO trends you need to consider for the next 12 months. 1. Cross-Channel Marketing The term “cross-channel marketing” refers to the process of using two […]
Having your own website definitely helps in making your business known on a much larger scale. It is an effective way to gain more customers, since you expose your brand and your products in cyberspace, where there are very few — sometimes, none at all — limitations. The only thing you have to consider is […]
In a nutshell: SEO techniques are still working, and you should not be focusing on your content alone. It is true that Google has made some changes in their search engine algorithm (the fourth major update of Penguin just happened, mind you) and it is still telling people to focus on content. However, it does […]
By doing a keyword research, you are able to find what people are searching for on the web, as well as how often they do so – particularly on Google. This is important in marketing because you’ll find out how much advertisers are willing to pay for the given keyword. This is an essential step […]